Understanding Back in Stock conversion tracking
Each subscriber moves through four statuses:
| Status | Meaning |
|---|---|
| Waiting | Signed up; the product hasn't restocked (or hasn't reached the campaign's threshold) |
| Notified | A restock notification was sent |
| Clicked | The subscriber opened the notification and clicked through to your store |
| Converted | The subscriber purchased the product they were waiting for |
How a purchase is counted as a conversion
Dash marks a subscriber as Converted when any of these happens within 30 days of their notification:
- They arrive at your store through the notification link and complete checkout — the notification tag travels with their cart, so this works even if they browse around first or check out with a different email, or
- An order is placed with the same email address they subscribed with, containing the product variant they were waiting for.
The second rule means conversions are counted even when the shopper reads the email on their phone but buys later from a laptop — as long as they check out with the email they subscribed with.
Why a purchase might not show as Converted
- Different email at checkout than the one used to subscribe (and the shopper didn't come through the notification link).
- Different variant purchased than the one they subscribed to — waiting for "Small" but buying "Large" doesn't count.
- More than 30 days passed since the notification.
Seeing Back in Stock results in Shopify's own reports
Every notification link carries UTM parameters:
utm_source=dash-back-in-stockutm_medium=email(orpush,sms,whatsapp)utm_campaign=back-in-stock-{campaign id}
These appear in Shopify Admin → Marketing and in the conversion summary on each order, and work with Google Analytics — so you can cross-check Dash's Converted counts against Shopify's own session attribution.
Related Back in Stock Articles
- How Back in Stock Campaigns Choose Where Signups Go — Explains campaign priority, targeting rules, and the Default Campaign (help.dashcheckout.io/article/111)
- Why Subscribers Haven't Been Notified Yet — Troubleshoot why waiting subscribers haven't received restock emails (help.dashcheckout.io/article/112)
- Building a Waitlist for Specific Products — Use Back in Stock to create waitlists with a custom form and email text (help.dashcheckout.io/article/114)