How to Set Up a Product Waitlist

A waitlist uses the Back in Stock feature with different labels. Create a campaign, change the form text to "Join waitlist," and customize the email. No separate app needed.

What you need

Pro plan for email alerts (browser push notifications work on every plan)
Back in Stock theme extension enabled
At least one out-of-stock product

Step 1: Create a campaign

Open the Dash app → Back in Stock → Campaigns.
Click Create campaign.
Enter a name (e.g., "Limited Edition Waitlist").
Set status to Active.
Under Products, choose targeting:

Products with tags — enter a tag like waitlist
Specific products — enter full product titles or IDs
Specific variants — enter variant titles or IDs

Set inventory threshold (default: 1).
Set priority (higher number = wins over other campaigns).
Click Save.

Tip: If threshold = 10, Dash waits until 10+ units are in stock before notifying.

Go to Online Store → Themes → Customize.
Open a product page.
Select the Dash Back in Stock block.
Update these fields:

Field	Default	Waitlist example
Heading	Get notified when back in stock	Join our waitlist
Description	Enter your email to be notified...	Be first to know when available.
Button label	Notify me	Join waitlist
Success message	You're on the list!	You're on the waitlist.
Duplicate message	You're already subscribed.	You're already on this waitlist.

Click Save.

Step 3: Customize the email

Open your campaign → Email tab.
Update these fields:

Field	Default	Waitlist example
Subject	{{ product_title }} is back in stock	{{ product_title }} — your waitlist item is ready
Heading	Good news — it's back	Your waitlist item is available
Body	{{ product_title }} is available again...	{{ product_title }} is now in stock. You're among the first to know.
Button text	Shop now	Get yours now
Footer	You signed up to be notified...	You joined our waitlist.

Optional: Set From name, Reply-to address, Accent color.
Click Save.

Step 4: Add translations (optional)

In your campaign, go to the Email tab.
Click Add language.
Select a language (e.g., French, German).
Enter translated subject, heading, body, button text.
Click Save.

Step 5: Test

Set a waitlist product to zero inventory.
Visit the product page on your storefront.
Submit the form with your email.
Check Back in Stock → Subscribers — your email should show "Waiting."
Add inventory to the product.
Wait a few minutes, then check your inbox.

Not receiving the email? If status changed to "Notified," check spam. If still "Waiting," inventory hasn't reached the threshold yet.